JOB RESPONSIBILITIES
Development of Brand Image for company new and existing clients.
Define brand positioning.
Plan and Build long-term & short-term brand strategies.
Establish product strategies.
Build communication strategies to achieve brand target.
Explore feasibility of potential products which are in-line with company’s strategic focus.
Ensure that marketing activities e.g. advertising, activation, promotions are completely integrated and consistent with overall brand strategy.
Research & identify unmet needs to launch new brand.
JOB REQUIREMENTS
Prefer candidates having 5 years’ experience in digital marketing function, 2 years’ experience in the prior role for a company – priority in Gaming/Digital products.
Excel in creative strategic thinking.
Able to research and implement in an organized manner.
Excellent knowledge and experience in market strategy planning, brand strategy and able to integrate 360- degree communication.
Good at communication, presentation & negotiation.
Being proactive, innovative, and eager to learn new things.
Well understanding customer insights and online behaviour is advantage.