A leading multinational company in the Consumer Electronics and Computer Accessories Industry is seeking a Senior Sales Executive to grow their retail channel business in Malaysia. This role is responsible for acquiring new accounts, deepening existing retail partnerships and managing relationships with distributors, with a strong focus on in-store products visibility.
Job Responsibilities
New Business Development
Prospect and pitch to hypermarkets, electronics specialty stores, convenience stores etc
Develop and execute retail channel expansion strategies based on market and competitor analysis
Lead negotiations, pricing/terms discussions, and close new retail accounts
Build and maintain a structured prospect pipeline with consistent follow-up
Account Management & Retention
Conduct regular client visits, maintain relationships, and identify upsell/cross-sell opportunities
Coordinate orders, delivery timelines, and stock levels with clients and internal teams
Ensure client satisfaction by resolving issues and responding to inquiries promptly
Track account performance metrics and provide regular reporting with improvement proposals
Distributor Management
Conduct regular meetings with distributors and sales representatives to maintain strong partnerships
Set sales targets, track progress, and support distributor sales representatives in achieving goals
Deliver product training and share promotional strategies with distributor/sales representative
Evaluate distributor performance and develop action plans for improvement
Identify, evaluate, and onboard new distributor and partners
Sales Promotion & In-Store Execution
Develop and present in-store display concepts, fixture layouts, and zoning proposals to retail partners
Implement and maintain planograms, shelf placement, and merchandising standards
Create, place, and maintain POP materials and promotional assets in-store
Conduct product demonstrations and training sessions for retail partner staff
Plan and execute in-store campaigns and promotional activities
Job Requirements
Minimum 2 years of channel sales experience in the Computer Industry, Consumer Electronics Industry or related fields.
Proven track record selling into hypermarkets, electronics retailers, or similar retail channels
Experienced in managing distributors.
Hands-on experience planning and executing in-store promotional and merchandising activities
Strong presentation, negotiation, and closing skills
Proficient in Excel and familiarity with CRM tools
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