A multinational company in the Beauty, Skincare & Cosmetics industry is looking for a Digital Marketing Executive/Senior to join their team. The ideal candidate will have hands-on experience in managing digital campaigns, social media, website optimization, and paid advertising while using data-driven insights to improve marketing performance and generate qualified leads. The company practises hybrid working with flexible working hours.
Key Responsibilities:
Plan, execute, and optimize digital marketing campaigns across multiple online channels to drive brand awareness, website traffic, lead generation, and customer engagement.
Manage and update the company website, ensuring content is relevant, user friendly, and optimized for search engines (SEO).
Implement SEO and SEM strategies to improve search engine rankings and online visibility.
Manage social media platforms by developing content calendars, creating engaging posts, monitoring audience engagement, and growing the company's online presence.
Plan and optimize paid advertising campaigns on platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
Monitor, analyze, and report campaign performance using Google Analytics, Google Search Console, Meta Business Suite, and other digital marketing tools.
Analyze website and social media traffic , customer behaviour, and campaign data to identify opportunities for improving conversion rates and marketing ROI.
Work closely with internal teams, designers, and external agencies to develop digital content, landing pages, email campaigns, and promotional materials.
Assist in planning and executing email marketing campaigns and marketing automation initiatives.
Stay informed of the latest digital marketing trends, technologies, and industry best practices, and recommend innovative ideas to improve campaign performance.
Ensure all digital marketing activities are aligned with the company's branding guidelines and business objectives.
Requirements:
Bachelor's Degree or Diploma in Marketing, Digital Marketing, Business, Communications, or a related field.
2–4 years of hands-on experience in digital marketing or a similar role.
Strong knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and digital advertising.
Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics (GA4), Google Search Console, and social media management platforms.
Experience with WordPress or other Content Management Systems (CMS) is an advantage.
Basic understanding of Google Tag Manager, CRM systems, or marketing automation tools is preferred.
Strong analytical and problem-solving skills with the ability to interpret campaign data and recommend improvements.
Excellent written and verbal communication skills.
Ability to manage multiple projects, prioritize tasks, and meet deadlines.
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