JOB RESPONSIBILITIES
To lead an Admissions & Marketing function of an international school from UK.
Drive all student recruitment and enrolment initiatives to achieve student enrolment targets.
Ensure Admissions Officers qualify and convert inquiries into applications, driving new enrolments.
Build, manage and grow a network of student agents, relocation agents and others to actively promote the school to them.
Liaise and build positive relationships with various stakeholders and prospective parents.
Work with the school’s Marketing and Admissions team to initiate and lead events such as (virtual) open houses, international school fairs, information sessions, etc.
Occasional evening and weekend work may be required.
Develop annual Marketing Plans and budgets in line with overall strategy. Identify and evaluate new growth opportunities for the school.
Own and champion all online/offline marketing initiatives and Communications activities with the objective of building the brand name as well as drive lead generation through parent enquiries and applications.
Fully committed to drive school enrolment through public relations, SEO/ SEM, social media and marketing campaigns.
Be a brand ambassador who understands the school’s value proposition and clearly articulates to all stakeholders.
Develop quality content for both internal and external communication and marketing assets.
Brand guardian to ensure all marketing materials stay within brand guidelines.
Track campaign results and analyze marketing data to formulate plans and recommendations and further optimise marketing plans.
Continuously assess the market and competitor landscape and identify opportunities to enhance market share.
Provide leadership and guidance to the Admissions and Marketing teams and other supporting team members.
Instill strong collaboration with the various internal stakeholders.
JOB REQUIREMENTS
Degree in any field.
5-8 years experience in marketing with experience in admissions in education field.
Good communication and interpersonal skills.
Good command of English both written and spoken.
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