JOB RESPONSIBILITIES
Advertising and Promotion
- Develop advertising and promotions strategy to drive and further enhance awareness and
performance - Develop branding strategy and build brand image
- To plan and control marketing budget and ensure that expenses are kept within the approved
budget - Provide analytics and insights to evaluate the effectiveness of marketing activities and
campaigns against the Company’s policies, objectives, and target market. - Manage advertising, event management and PR agencies for the development of annual advertising
and promotions plan in accordance with corporate and brand image - Develop and manage strategic communication channels including traditional print and electronic
media (ATL), BTL, digital marketing, OOH, etc - Manage promotion booths / space by way of planning and securing complementing brands and
products in accordance with the business model, corporate branding and thematic efforts - Manage advertising space by way of planning and securing complementing brands and products in
accordance with the business model, corporate branding and thematic efforts while generating revenue - Understand tenants’ various business models and concepts to ensure successful execution of
campaigns, promotions and events - Establish measurable Key Performance Indicators / Targets for all A&P efforts, review effectiveness
of advertising and promotions activities and identify gaps for further improvement
Visual Merchandising
- To conceptualize and initiate a consistently high standard of ideas and presentation in visual
display ranging from internal Mall decoration to outdoor presentations and other special
projects towards fulfilling the advertising and promotion functions - To set and maintain a controlled quality standard of visual display decoration and tenants’
promotional displays in accordance with the Company’s policies, objectives, and identity of the Mall - To ensure the control quality standards for all visual displays are in accordance with the existing
policies, objectives, and identity of the Mall
JOB REQUIREMENTS
- Candidate must possess at least Post Graduate Diploma or Bachelor's Degree in Marketing /
Commerce / Business Studies, Advertising / Mass Communication or equivalent - At least 5 years’ in a Managerial position, preferably in retail / event / marketing background.
Proven track record in event management and / or retail merchandising.