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ADVERTISING & PROMOTION MANAGER [YY1221-04]

Job title: ADVERTISING & PROMOTION MANAGER [YY1221-04]
Contract type: Permanent
Location: Federal Territories - Kuala Lumpur
Specialisation:
Industry: Internet / New Media
Salary: MYR 8,000 - MYR 8,800
Start date: 15 Jul 2020
Job Reference: 43234
Contact details: Stella Teng
Contact email: Stella.Teng@jac-recruitment.com
Job published: 15 days ago

JOB RESPONSIBILITIES

Advertising and Promotion

  • Develop advertising and promotions strategy to drive and further enhance awareness and
    performance
  • Develop branding strategy and build brand image
  • To plan and control marketing budget and ensure that expenses are kept within the approved
    budget
  • Provide analytics and insights to evaluate the effectiveness of marketing activities and
    campaigns against the Company’s policies, objectives, and target market.
  • Manage advertising, event management and PR agencies for the development of annual advertising
    and promotions plan in accordance with corporate and brand image
  • Develop and manage strategic communication channels including traditional print and electronic
    media (ATL), BTL, digital marketing, OOH, etc
  • Manage promotion booths / space by way of planning and securing complementing brands and
    products in accordance with the business model, corporate branding and thematic efforts
  • Manage advertising space by way of planning and securing complementing brands and products in
    accordance with the business model, corporate branding and thematic efforts while generating revenue
  • Understand tenants’ various business models and concepts to ensure successful execution of
    campaigns, promotions and events
  • Establish measurable Key Performance Indicators / Targets for all A&P efforts, review effectiveness
    of advertising and promotions activities and identify gaps for further improvement

Visual Merchandising

  • To conceptualize and initiate a consistently high standard of ideas and presentation in visual
    display ranging from internal Mall decoration to outdoor presentations and other special
    projects towards fulfilling the advertising and promotion functions
  • To set and maintain a controlled quality standard of visual display decoration and tenants’
    promotional displays in accordance with the Company’s policies, objectives, and identity of the Mall
  • To ensure the control quality standards for all visual displays are in accordance with the existing
    policies, objectives, and identity of the Mall

JOB REQUIREMENTS

  • Candidate must possess at least Post Graduate Diploma or Bachelor's Degree in Marketing /
    Commerce / Business Studies, Advertising / Mass Communication or equivalent
  • At least 5 years’ in a Managerial position, preferably in retail / event / marketing background.
    Proven track record in event management and / or retail merchandising.