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ASSISTANT MANAGER, BRAND MARKETING [EL1221-18]

Job title: ASSISTANT MANAGER, BRAND MARKETING [EL1221-18]
Contract type: Permanent
Location: Lampang, Lampang
Specialisation:
Salary: RM6,000 - RM8,000
Start date: 28-09-2021
Reference: PR/145740
Contact details: Evon Lai
Contact email: Evon.Lai@jac-recruitment.com
Job published: August 25, 2021 18:12

JOB RESPONSIBILITIES

  • Development of Brand Image for company new and existing clients.
  • Define brand positioning.
  • Plan and Build long-term & short-term brand strategies.
  • Establish product strategies.
  • Build communication strategies to achieve brand target.
  • Explore feasibility of potential products which are in-line with company’s strategic focus.
  • Ensure that marketing activities e.g. advertising, activation, promotions are completely integrated and consistent with overall brand strategy.
  • Research & identify unmet needs to launch new brand.

JOB REQUIREMENTS

  • Prefer candidates having 5 years’ experience in digital marketing function, 2 years’ experience in the prior role for a company – priority in Gaming/Digital products.
  • Excel in creative strategic thinking.
  • Able to research and implement in an organized manner.
  • Excellent knowledge and experience in market strategy planning, brand strategy and able to integrate 360- degree communication.
  • Good at communication, presentation & negotiation.
  • Being proactive, innovative, and eager to learn new things.
  • Well understanding customer insights and online behaviour is advantage.