A MNC in the Healthcare Industry is currently looking for a Senior Brand Marketing Executive to join their team.
Job Description
Take ownership of selected product brands and oversee end‑to‑end marketing initiatives to support sustainable brand growth.
Translate brand positioning and objectives into structured yearly and quarterly marketing roadmaps.
Shape campaign messaging and execution plans that align with target consumer profiles.
Drive the rollout of above‑the‑line, digital, and influencer‑led marketing initiatives to strengthen market presence.
Lead influencer and KOL collaborations, including campaign planning, content alignment, agency coordination, and performance monitoring.
Review campaign metrics and derive insights to improve future marketing effectiveness.
Ensure brand representation across online commerce platforms is consistent, relevant, and performance‑oriented.
Assess online channel performance and identify opportunities to enhance visibility and conversion outcomes.
Gather and evaluate market, competitor, and consumer insights to inform decision‑making.
Convert research findings and feedback into practical recommendations for brand and campaign improvement.
Work cross‑functionally with internal teams and external partners to deliver marketing activities efficiently and in line with guidelines.
Maintain consistency and compliance across all brand communications and touchpoints.
Monitor marketing spend and prepare regular internal updates on campaign outcomes.
Contribute to broader portfolio initiatives and high‑impact projects when required.
Job Requirements
3–5 years of experience in brand or marketing roles in FMCG or healthcare industries.
Degree qualification in Marketing or a relevant discipline.
Experience in developing and executing digital marketing and KOL marketing campaigns.
Sound knowledge of brand strategy development and campaign execution.
Strong analytical capability with the ability to interpret performance data and market insights.
Effective communication skills and the ability to collaborate with multiple stakeholders.
Independent, proactive, and able to manage multiple deliverables concurrently.
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