Job title: HEAD OF MARKETING [SR1221-04]
Contract type: Permanent
Location: Federal Territories - Kuala Lumpur
Industry: Retail
Salary: 12000.00 - 17000.00
Start date: 07 Apr 2021
Job Reference: 45786
Contact details: Shereena Lim
Contact email:
Contact-phone: +60 3 2202 1000
Job published: 2 months ago


Social Media and Digital Management

● Manages marketing channels such as social media websites(Facebook, Instagram, LinkedIn etc), mobile applications etc to support Naelofar brand awareness

● Ensures the utilization of digital channels to support marketing campaigns, new product introductions/changes, public relations activities and community events

● Manages the Company’s brand portfolio in terms of brand image with the goal of maximizing leverage, both in sales and consumer brand perception

Public Relations & People Management

● Manage the implementation of joint marketing initiatives/ collaborations into marketing plan

● Coordinates with parties concerned for the Company’s media placements, event sponsorships, press releases, promotions, etc. to ensure maximum exposure of the company’s brands

● Preparing various presentations for all the marketing metrics

● Define goals and key performance indicators for marketing executives and ensures effective implementation of the performance management process

● Develops talent within the team by providing guidance and coaching to achieve the defined goals

● Drives a culture of feedback and coaching within the department by providing feedback on an ongoing basis, identifying development needs and coaching the employees on the areas of improvement

● Supervises/leads marketing executive in their daily tasks (e.g: photoshoots, etc) in achieving their respective performance targets

Content Management

● Develop marketing content and digital strategy

● Assisting the retail management team with various operational tasks such as assisting with the promotional setup of the store for sale/ new launch products and store opening

● Keeping up to date with current market trends by analysing customer profiles

● Develop marketing, content, digital strategy to meet business objectives

● Influencing the industry as a whole

● Lead events, new product launches, providing event support and customer service

Market Study/Analysis and Budget Management

● Develop go to market strategy for all products portfolio

● Provide customer insights on products to the Company

● Monitors the competitive landscape of the Company’s brands and identifies the latest trends in the market in terms of advertising and promotional campaigns

● Initiates market studies and other forms of research (personal feedback, internet research, etc) to gain insights regarding the company’s brands and ongoing projects/events

● Evaluates the financial aspects such as marketing budget, expenditures, and return-on-investment and profit-loss projections

● Managing the marketing distribution through proper inventory channels and relationships

● Managing the marketing budget for the business



● Bachelor’s Degree in Marketing or Business or related field

● Master’s degree in Marketing is an added advantage

● Fluent in English and Bahasa Malaysia (written and spoken)

● A minimum of 8-10 years of relevant experience in the retail industry with at least 4-5 years in similar role

● Excellent communication, presentation and leadership skills

● Outstanding organizational and time management skills

● Aptitude in presentation and public speaking

● Attention to detail

● Critical thinker and analytical problem solve

● Internal Interactions: Creative and Fashion, Directors

● External Interactions: Public, press and influencers