Contract type: Permanent
Location: Johor
Salary: RM8,000 - RM9,000
Start date: 24-09-2021
Reference: PR/145793
Contact details: Sue Sin Yong
Contact email:
Job published: August 26, 2021 14:42


  • To lead an Admissions & Marketing function of an international school from UK.
  • Drive all student recruitment and enrolment initiatives to achieve student enrolment targets.
  • Ensure Admissions Officers qualify and convert inquiries into applications, driving new enrolments.
  • Build, manage and grow a network of student agents, relocation agents and others to actively promote the school to them.
  • Liaise and build positive relationships with various stakeholders and prospective parents.
  • Work with the school’s Marketing and Admissions team to initiate and lead events such as (virtual) open houses, international school fairs, information sessions, etc.
  • Occasional evening and weekend work may be required.
    Develop annual Marketing Plans and budgets in line with overall strategy. Identify and evaluate new growth opportunities for the school.
  • Own and champion all online/offline marketing initiatives and Communications activities with the objective of building the brand name as well as drive lead generation through parent enquiries and applications.
  • Fully committed to drive school enrolment through public relations, SEO/ SEM, social media and marketing campaigns.
  • Be a brand ambassador who understands the school’s value proposition and clearly articulates to all stakeholders.
  • Develop quality content for both internal and external communication and marketing assets.
  • Brand guardian to ensure all marketing materials stay within brand guidelines.
  • Track campaign results and analyze marketing data to formulate plans and recommendations and further optimise marketing plans.
  • Continuously assess the market and competitor landscape and identify opportunities to enhance market share.
  • Provide leadership and guidance to the Admissions and Marketing teams and other supporting team members.
  • Instill strong collaboration with the various internal stakeholders. 


  • Degree in any field.
  • 5-8 years experience in marketing with experience in admissions in education field.
  • Good communication and interpersonal skills.
  • Good command of English both written and spoken.
  • Expats or non-Malaysians in Johor are encouraged to apply.