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PRODUCT PR MANAGER [EL1222-04]

Job title: PRODUCT PR MANAGER [EL1222-04]
Contract type: Permanent
Specialisation:
Salary: RM10,000 - RM12,000
Start date: 28-09-2021
Reference: PR/145456
Contact details: Evon Lai
Contact email: Evon.Lai@jac-recruitment.com
Job published: August 25, 2021 18:12

JOB RESPONSIBILITIES

  • Develop, implement and manage the Public Relations strategies to develop a robust, and favourable image of the company’s brand and products.
  • Monitor Public Relations visibility in the market, analyze data to inform decisions, optimize plans and programs.
  • Creating good press releases related to product key selling point and other positioning messages that provide coverage matches in the product lifecycle stages and support business objectives.
  • Proactive with the ability to pitch timely stories, interactions and engagements based on industry trends, new products and innovations.
  • Building long-term relationships with key Tech media, journalists, influencers.
  • Writing and editing a range of collaterals, from press releases to marketing collaterals to social postings.
  • Develop and implement Product Public Relations to achieve maximum visibility across different media platforms, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs.
  • Working closely with the broader marketing team and external agencies to drive the Public Relations efforts.

JOB REQUIREMENTS

  • Required minimum 6 years working experience in public relations and communication or in a similar role.
  • Prior experience in Telecommunication or Consumer Electronics industry is preferred.
  • Passionate about mobile phone industry, familiar with the current market trend.
  • A demonstrated ability to create results-driven Public Relation and communications content that align with business objectives.
  • Ability to work collaboratively with various stakeholders and thrive in a fast-paced and dynamic environment.
  • Strong writing and content generation skill.
  • Outstanding communication skills – both written and oral, with the ability to communicate with, and adapt to, different communication styles at all levels.
  • Strong relations with Malaysian media.

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