As part of the expansion plan, our client is looking for Sales & Marketing Manager (B2C) that will be responsible for developing and implementing sales strategies, managing marketing campaigns, and driving business growth.
Job Responsibilities:
Develop and execute integrated sales and marketing strategies to drive revenue growth across domestic and international markets, with a strong focus on export and cross‑border business (Malaysia, Singapore, Taiwan, China)
Lead digital marketing initiatives including performance marketing, SEO/SEM, social media, e‑commerce platforms, and marketing automation to generate qualified leads and increase brand visibility
Leverage AI-powered tools and data analytics for market intelligence, customer segmentation, campaign optimization, demand forecasting, and sales performance tracking
Oversee branding, positioning, and product launch strategies for food technology and supplement products, ensuring regulatory and market relevance
Drive B2C sales growth through structured sales pipelines, key account management, and relationship building with distributors, retailers, and strategic partners
Collaborate with R&D, regulatory, operations, and supply chain teams to ensure product-market fit, compliance, and successful go‑to‑market execution
Manage content strategy and development, including product messaging, technical content, digital assets, and marketing collateral for global markets
Monitor market trends, competitive landscape, pricing strategies, and consumer behavior to identify growth opportunities and risks
Track and analyze sales and campaign performance using dashboards and KPIs, providing actionable insights and recommendations to management
Lead, coach, and motivate the sales and marketing team, fostering a data-driven, innovative, and performance-oriented culture
Manage marketing budgets effectively, ensuring high ROI and alignment with business objectives
Job Requirements
Sales and client management experience, including business development, lead generation, and relationship management
Marketing expertise in digital marketing, campaign management, and market analysis
Content creation and management skills, including copywriting and overseeing the development of marketing collateral
Strong research abilities to analyze market trends and competitive insights
Proficiency in branding, strategy planning, and ensuring customer satisfaction
Proactive problem-solving and leadership skills with the ability to drive team performance
Knowledge of emerging market trends and technological advancements in the
industry is a plus