Job title: SALES MANAGER - OFF TRADE [HJ1421-01]
Contract type: Permanent
Location: Central - Selangor
Industry: Retail
Salary: 8000.00 - 10000.00
Start date: 28 Jul 2021
Job Reference: 46300
Contact details: How Jing May
Contact email:
Contact-phone: +60 3 2202 1000
Job published: 8 days ago


  • Build outlet strategy and volume targets in line with outlet segmentation for assigned channels.
  • Oversee the wholesaler selection, relationship and evaluation in the assigned channels.
  • Develop sales projection and target metrics (volume, CM, A&P, depletion, distribution etc.), set balanced initial volume target in a bottom-up way in terms of volumes and net sales.
  • Allocate outlet and wholesaler targets to the sales team in line with customer segmentation and KPIs.
  • Lead and monitor regional sales execution and promotion, including sales progress, inventory, depletion, customer relations.
  • Provide guidelines and directions to the sales team to achieve targets.
  • Evaluate sales team’s performances in line with KPIs.
  • Develop strong relationship with key wholesalers and outlets in the assigned channels.
  • Provide appropriate market information to Sales Director for company strategy build-up.
  • Communicate company strategies and regional market development plan to the sales team.
  • Conduct close interactions and cooperation with Marketing department at regional level.
  • Work with marketing on brand promotion events and activities to improve brand image and consideration in assigned outlets to create leading influence in the market.
  • Oversee the the daily operation of the E-commerce platforms and marketplace such as Shopee, Lazada etc.
  • Administering and supervising E-commence Executive in analyzing sales trends, conduct analysis on sell through data, prepare reports and monitor sales performance.
  • To work closely with Marketing team and Sales Manager to implement online sales and marketing strategies to generate online traffic and increase sales.
  • Liaise with e-commerce partners to understand category and brand performance across channels and advise on strategies to drive customer acquisition and customer value.


  • Degree holder with formal business qualifications or equivalent.
  • Minimum 8 years relevant sales experience in leading multinational companies.
  • Experiences in managing E-commerce platform is an added advantage.
  • Experience in the alcohol or luxury industry is an advantage.
  • Excellent strategic planning and analytical skills.
  • Result oriented and strong ability to adapt to change.
  • A team player with excellent interpersonal and communication skills.