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Senior Key Account Executive (FMCG - Modern Trade)

Job title: Senior Key Account Executive (FMCG - Modern Trade)
Location: Selangor
Specialisation: Consumer Goods / FMCG
Salary: MYR 60,000 - 72,000 (Annual)
Reference: PR/160587
Job published: May 19, 2026 10:12
Work Arrangement: Hybrid

A leading FMCG company is looking for a Senior Key Account Executive to manage key accounts under the Modern Trade channel. 

 

Key Responsibilities:

  • Manage and grow a portfolio of key accounts across Modern Trade channel.

  • Build and maintain strong, professional relationships with key account buyers and partners.

  • Act as the primary liaison between key account buyers and internal teams to ensure alignment on sales activities.

  • Collaborate with internal and external finance, sales, logistics, marketing, and cross-functional teams to deliver seamless account operations.

  • Develop and implement account plans and sales strategies to achieve revenue and expense targets within budget.

  • Prepare accurate sales forecasts, performance reports, and business reviews for management and key customers.

  • Plan and execute planogram to strengthen brand visibility and products awareness

  • Provide direction to salespeople, ensure each salespeople execute according to the plan.

  • Provide market insights and understand competitor’s activities to identify growth opportunities. 

  • Work well among internal departments (finance, sales team, operations, marketing, and team members) to ensure operations work smoothly.

  • Plan local and outstation market visits to monitor execution by salespeople and gather market feedback.

Requirements:

  • 2 -3 years’ experience in sales, business development, or key account management.

  • Familiar with listing procedures, trading terms, and trade promo requirements.

  • Experienced dealing directly with retail buyers.

  • Strong communication and analytical skills.

  • Independent, proactive, and self-motivated.

  • Proficient in Microsoft Excel, Word, and PowerPoint.

  • Excellent verbal, written communication and interpersonal skills.

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