JOB REPONSIBILITIES
- Be a thought leader and the digital expert for local marketing and operations teams.
- Plan, setup and optimize “always on” digital advertising channels for all markets.
- Provide digital media plans and insights to local marketing teams on both tactical and branding campaigns.
- Work with local and regional stakeholders to drive integrated marketing campaigns across ATL/BTL and paid/owned channels.
- Formulate quarterly digital marketing plans, strategies and budgets with local teams across all verticals in your market.
- Work with local business units to ensure key goals and KPIs are being achieved.
- Own all performance targets and budgets in your market.
- Monitor and optimize paid and owned channels and campaigns to achieve business objectives with efficiencies and scale.
- Provide local insights and learnings to regional performance team.
- Growth hacking - explore workarounds and innovative ways to improve key metrics.
JOB REQUIREMENTS
- 3-5 years of experience in digital performance marketing or similar field.
- Bachelor's degree in business administration, marketing, or other advertising / technical subjects preferred.
- Hands-on knowledge of planning & buying digital media on self-serve platforms such as Adwords, Facebook, 3rd Party Networks.
- Experience in media and campaign planning, execution, and presentation.
- Excellent organization, project management and time management skills.
- Strong knowledge of online marketing landscape and current advertising tools and channels.
- Familiarity with at least one South East Asian language preferred.
- Self starter with great learning attitude, able to learn and pickup new capabilities fast.
- Excellent communication and presentation skills.
- Able to multitask, meet deadlines and thrive in a fast-paced environment.