Company and Job Overview
A leading manufacturing company specializing in advanced construction materials is seeking a Technical Marketing Executive. The ideal candidate should have both technical knowledge of waterproofing chemicals and cementitious products with digital marketing skills.
Job Responsibilities
Drive new customer and market development by generating leads through digital and innovative marketing approaches beyond traditional sales channels
Enhance brand strategy and awareness by supporting the Marketing HOD in planning and executing brand initiatives using social media, web advertising, and marketing automation
Support sales promotion activities through close collaboration with Sales and Technical teams to create videos, technical content, and materials that promote key products
Analyse and share market intelligence gathered from marketing activities, providing insights and recommendations to Sales and Market Development for sales strategy and new product development
Execute digital marketing operations including content creation, website updates, SEO, web advertising, webinars, lead nurturing, and handover of high-intent leads to Sales
Strengthen regional collaboration by sharing market information and technical insights with Southeast Asian and Group companies via information-sharing platforms and joint marketing activities
Job Requirements
Diploma/ Degree in Architecture, Civil Engineering, Chemistry, Mechanical Engineering, or a related field
At least 3 years of marketing experience in the construction materials or waterproofing industry
Possess technical product knowledge (construction waterproofing chemicals or cementitious products preferred) to understand product specifications and application mechanisms
Capable of generating innovative ideas for product usage and marketing strategies to boost sales
Experience in digital content creation (blogs, videos, white papers, etc.) with basic SEO knowledge
Curious, analytical, proactive, and passionate about the product
Applicants should be Malaysian citizens or hold relevant
Interested applicants, feel free to click APPLY NOW
#LI-JACMY
#countrymalaysia