- Development of Brand Image for company new and existing clients.
- Define brand positioning.
- Plan and Build long-term & short-term brand strategies.
- Establish product strategies.
- Build communication strategies to achieve brand target.
- Explore feasibility of potential products which are in-line with company’s strategic focus.
- Ensure that marketing activities e.g. advertising, activation, promotions are completely integrated and consistent with overall brand strategy.
- Research & identify unmet needs to launch new brand.
- Prefer candidates having 5 years’ experience in digital marketing function, 2 years’ experience in the prior role for a company – priority in Gaming/Digital products.
- Excel in creative strategic thinking.
- Able to research and implement in an organized manner.
- Excellent knowledge and experience in market strategy planning, brand strategy and able to integrate 360- degree communication.
- Good at communication, presentation & negotiation.
- Being proactive, innovative, and eager to learn new things.
- Well understanding customer insights and online behaviour is advantage.