- To build and maintain strong relationship with local media and seek new PR opportunities to ensure constant mention of brand in the media.
- To propose and lead all media events including press conferences, media briefing and media engagement activities.
- To review and provide correct communication materials to media.
- To propose and plan for internal organization events to ensure that events and programs align/integrate with corporate and segment goals.
- To initiate in developing and executing PR plan of a possible crisis situation.
- To identify, propose, evaluate and manage corporate partnership / sponsorship request to ensure satisfying return of investment.
- Degree in Mass Communications, Marketing, Advertising, Business Administration.
- Minimum of 5 years of working experience in public relations and/or customer service industry.
- Excellent communication skill and with 1 year leading experience in preferred.