JOB RESPONBILITIES
- Establish product launch /promotional digital media strategy
- Managing and optimize digital media platform from insight, planning to execution
- Review campaign setup and ensure the setup as per plan
- Media buy content planning suggestion
- Conduct and centralize the digital media buying
- Daily monitoring, reporting & optimization
- Provide traffic projection for sales: off-site, on-site, own media banner
- Data analysis for product launch / promotional campaign and provide learning & best practice for future campaign
JOB REQUIREMENTS
- Bachelor's Degree in Marketing or similar field
- At least 5 years & above relevant experience in digital media and communication
- Familiar with digital media buy tools and have hands on experiences
- Identify media trends, news cycles and etc
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