Our client is a MNC in the FMCG (Beverages) industry. As part of their business expansion, they are looking for an experienced Brand Manager from the FMCG industry.
Key Responsibilities:
- Strong acumen of consumer needs and what delights them.
- Draw connection between consumer facts and situations, turning them into campaigns which resonate with consumers
- Conceptualize, lead and execute campaigns which builds stronger brand love with consumers.
- Quick to identify market opportunities and gaps.
- Plan campaigns and/or innovate portfolios to capture said market opportunities and gap.
- Ensure efficient use of brand’s media spend
- Involved in long term portfolio and brand planning
- Lead launch management and launch plans of assigned brand
Job Requirements:
- University degree in Marketing or Business Admin
- Minimum 3 years’ experience with managing a brand
- Experience in FMCG would be a big plus
- Project management experience
- Must be proficient with written and spoken English and Malay
- Proactive, Independent and result driven
- Analytical minded, with effective communication and interpersonal skills
- Keeps in-trend on what’s new in both traditional and digital media scene