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Business Development Manager - Automation Solution

Job title: Business Development Manager - Automation Solution
Location: Pulau Pinang
Salary: MYR 144,000 - 216,000 (Annual)
Reference: PR/159275
Job published: July 03, 2025 14:21
Work Arrangement: Onsite

Company Overview
A renowned manufacturer specializing in industrial process control and automation equipment, with a strong presence in semiconductor, customized manufacturing, and high-precision assembly sectors is seeking a driven and strategic Business Development Manager to support its growth initiatives and lead commercial efforts across multiple technology verticals. 
 

Key Responsibilities:

  • Drive marketing and sales for a comprehensive portfolio of semiconductor equipment in Penang, Malaysia, and international markets.
  • Develop new customer segments to expand revenue streams across semiconductor, automated manufacturing, and customized equipment sectors.
  • Collaborate with technology and engineering teams to align product specifications with evolving customer needs.
  • Lead sales kickoff processes to ensure smooth execution and customer satisfaction throughout the order fulfillment lifecycle.
  • Cultivate and manage strong relationships with clients and strategic partners to enhance market positioning.
  • Monitor industry trends and emerging technologies to align sales strategy with market demand and customer roadmaps.
  • Conduct competitive benchmarking and deliver insights on product performance, market movements, and customer feedback.
  • Prepare annual sales forecasts and generate regular performance reports to guide leadership decisions.
  • Analyze sales results and proactively implement improvement strategies to meet KPIs and growth targets.
     

Key Requirements

  • Bachelor’s degree in Engineering or a related technical discipline (additional sales management training preferred).
  • In-depth knowledge of the semiconductor industry, packaging technologies, and manufacturing processes (especially back-end operations).
  • Proven track record in technical sales and marketing within the semiconductor or industrial automation sector.
  • Established network of contacts across key semiconductor packaging, assembly, and testing operations.
  • Multilingual fluency and exceptional presentation and communication skills.