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Digital Advertising Specialist

Job title: Digital Advertising Specialist
Contract type: Permanent
Location: Petaling Jaya
Specialisation: Business Process Outsourcing & Global Business Service
Salary: RM48,000 - RM96,000
Reference: PR/154711
Job published: March 01, 2023 16:41
Job Title: Digital Advertising Specialist

Industry: Digital Marketing

Location: Penang, Malaysia

Salary range: RM4K-RM8K

Overview:

Our client is seeking a highly motivated and results-driven digital advertising specialist to join our team in the digital marketing industry. In this role, you will be responsible for developing and executing end-to-end paid ads campaigns on various social media channels like Facebook, Instagram, TikTok, YouTube, and more. The ideal candidate should possess a strong understanding of online advertising technologies, metrics, and optimization strategies.

Job Responsibilities
  • Develop, implement and manage social media strategy for paid ads campaigns.
  • Create, manage, and optimize online paid advertising campaigns across different channels.
  • Develop landing pages and apply effective black hat techniques.
  • Analyze and report campaign results to identify areas for improvement and optimization.
  • Work with designers to create engaging ad visuals and copy.

Job Requirements
  • A Diploma in Mass Communications, Advertising, Marketing, or a related field.
  • At least 2 years of experience in social media or digital marketing.
  • Proven experience in managing paid advertising budgets and forecasting/reporting results.
  • Familiarity with Adobe Photoshop and Adobe Premiere Pro is an added advantage.
  • Ability to work remotely.

Job Competencies
  • In-depth knowledge of various paid advertising channels and technologies, including social media advertising (Meta business, Google ads, Tiktok ads, and more).
  • Strong analytical skills and creative problem-solving approach.
  • Self-motivated and proactive in identifying opportunities for improvement.