Job title: HEAD OF SALES ASIA PACIFIC - KL [ST1221-01]
Contract type: Permanent
Location: Malaysia
Industry: Automotive
Salary: 8000.00 - 15000.00
Start date: 29 Jan 2021
Job Reference: 45351
Contact details: Stephanie Yen
Contact email:
Contact-phone: +60 3 2202 1000
Job published: about 1 month ago


  • Sales: 
    a. Targets projects and customers for receiving bidding requests from the market 
    b. Analyzes received quotation requests and work with tendering teams for preparing most competitive offers 
    c. Does biddings, dig project information, prepare & negotiate contracts as per defined strategy 
    d. Cooperates with Factory Managers, Project Managers, Plant Directors, Legal dept for negotiating appropriate contracts 
    e. Cooperates with Finance Dept for setting up appropriate credit insurances and to detect associated risks
  • Marketing & Strategy:
    a. In charge of setting up, executing and leading product & service sales strategy
    b. Keeps existing customers but also diversifies company’s customer base to various new segments
    c. Works closely and keeps relationship with various levels of direct/indirect/end customers
    d. Manages external sales agents/partners and set up new ones
    e. Provides coaching to internal and to external counterparts
    f. Responsible of gathering and analyzing market intelligence information (segments, customers, competitors, products, etc)
    g. Gives product/service/sales strategy recommendations to the management
    h. Liaise with marketing to increase company’s and its products visibility on the market (including exhibitions)
    i. Bring customers to factories and ensure good relationship / follow up through out projects
  • Reporting:
    a. Accountable for formulating goals, KPIs, sales forecast, reports, budgets and for setting up a sales strategy to achieve these targets
    b. Cooperates closely with sales/production/engineering teams in Asia and in Europe
    c. Ensure correct usage of CRM and other sales/marketing reporting systems
    d. Reports to Managing Director of Asia Region


  • Good understanding industrial electrical supply equipment market (project based solution, not standard catalogue products), ideally power electric products such as UPS / Medium Voltage Drives / Other.
  • Knowledge in Switchgear, Change Management, Engineering, Motors, Automation, Variable Frequency Drives is a must
  • Knowledge of low and medium voltages switchboards and of related service / package solutions is a plus
    10+ years of sales management experience within the industry and a track record of established customer contact base in Data Centers, Oil & Gas, Power Generation, Mining and ideally also in prime markets of Industry & Building & Infrastructure
  • Previous similar regional responsibility experience is a must 
  • Ability to build relationships & sell at various (engineering, procurement, project management and C) levels at enterprise 
  •  Experience working within SME and a matrix organization 
  •  Exceptional communication & time management skills, complemented by strong analytical & organization skills & a systematic approach to problem-solving 
  • Electrical engineering degree in bachelor and MBA is valued
  • Frequent up to 50% regional travel is required for this role 
    Position located preferably in Kuala Lumpur/Malaysia 
    Hardworking, persistent, dependable, positive and enthusiastic 
  •  Fluent English mandatory, Bahasa Malaysia/Indonesia much valued, other regional languages and French language are a plus