JOB RESPONSIBILITIES
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Establishes marketing goals based on past performance and market forecasts
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Oversees current offerings and comes up with initiatives for new services
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Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
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Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
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Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
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Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
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Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
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Works within the department budget to develop cost-effective marketing plans for each services
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Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
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Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
JOB REQUIREMENTS
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Impressive, demonstrable track record with skills/experience gained within a similar position(s), at a similar level;
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Excellent written and verbal communication skills;
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Experience developing marketing plans and campaigns and measuring return on investment;
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You work effectively across a small team, working with in house specialists for the development of content and external designers;
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Strong project management, multitasking, and decision-making skills;
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You have a results-driven marketing mind with eye for creativity;
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A resilient nature with an ability to work to deadlines and apply critical decision-making skills;
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You are energetic, highly motivated, with an enquiring mind and passion for excellence and innovation in pursuit of business growth and success;
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Excellent communication and presentation skills;
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You are hands-on; as comfortable developing the strategy as implementing the campaign;
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Self-motivated, with the ability to work proactively using own initiative;
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Degree in marketing, business, or related field.