JOB RESPONSIBILITIES
- Work closely and oversee Paid Marketing agency on strategy, planning and execution
- Work closely with internal team to define and hit relevant KPIs by country for traffic growth.
- Manage performance marketing channels with a focus on SEM Marketing.
- Responsible for implementing campaigns, adjusting bids, and monitoring performance.
- Drive growth in our performance marketing channels by efficiently scaling conversion volume through testing and optimizations.
- Create and manage retargeting strategies.
- Exploration of new keywords and bidding strategies.
- Analyze performance of campaigns and ad sets.
- Provide daily and weekly reports, tracking and analyzing performance
#LI-JACMY
#countrymalaysia