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Business Development Manager (FMCG)

Job title: Business Development Manager (FMCG)
Location: Pulau Pinang
Specialisation: Food & Beverages
Salary: MYR 72,000 - 108,000 (Annual)
Reference: PR/159742
Job published: October 28, 2025 10:28

A well-established Malaysian company based in Penang, with a strong presence in the wholesale and retail sector is seeking a dynamic and results-driven Business Development Manager to lead growth initiatives within the subchannel for Northern Region (Malaysia).

 

Job Responsibilities

  • Build a network of restaurants customers, leveraging on existing accounts while actively recruiting new ones
  • Identify and pursue new business opportunities to grow market share
  • Achieve and exceed monthly, quarterly, and annual sales & collection targets
  • Build and maintain strong relationships with key accounts, distributors, and end-users
  • Execute promotions, campaigns, and business reviews aligned with company objectives
  • Manage assigned territories to ensure full coverage and market penetration
  • Monitor market trends, competitor activities, and customer feedback
  • Ensure credit management, payment collection, and financial discipline

 

Job Requirement

  • 5–7 years’ experience in sales, business development, or channel management (FMCG/foodservice preferred)
  • Strong knowledge of Route-to-Market in Foodservice, Modern and General Trade
  • Excellent communication, negotiation, and relationship-building skills
  • Analytical and comfortable using data for forecasting & business planning