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MARKETING & ADMISSIONS MANAGER [YG1221-01]

Job title: MARKETING & ADMISSIONS MANAGER [YG1221-01]
Contract type: Permanent
Location: South - Johor Bahru
Specialisation:
Salary: Depending on Experiences
Start date: 27 Jul 2021
Job Reference: 46342
Contact details: Yong Sue Sin
Contact email: suesin.yong@jac-recruitment.com
Contact-phone: +60 7 278 1122
Job published: 9 days ago

JOB RESPONSIBILITIES

  • To lead an Admissions & Marketing function of an international school from UK.
  • Drive all student recruitment and enrolment initiatives to achieve student enrolment targets.
  • Ensure Admissions Officers qualify and convert inquiries into applications, driving new enrolments.
  • Build, manage and grow a network of student agents, relocation agents and others to actively promote the school to them.
  • Liaise and build positive relationships with various stakeholders and prospective parents.
  • Work with the school’s Marketing and Admissions team to initiate and lead events such as (virtual) open houses, international school fairs, information sessions, etc.
  • Occasional evening and weekend work may be required.
    Develop annual Marketing Plans and budgets in line with overall strategy. Identify and evaluate new growth opportunities for the school.
  • Own and champion all online/offline marketing initiatives and Communications activities with the objective of building the brand name as well as drive lead generation through parent enquiries and applications.
  • Fully committed to drive school enrolment through public relations, SEO/ SEM, social media and marketing campaigns.
  • Be a brand ambassador who understands the school’s value proposition and clearly articulates to all stakeholders.
  • Develop quality content for both internal and external communication and marketing assets.
  • Brand guardian to ensure all marketing materials stay within brand guidelines.
  • Track campaign results and analyze marketing data to formulate plans and recommendations and further optimise marketing plans.
  • Continuously assess the market and competitor landscape and identify opportunities to enhance market share.
  • Provide leadership and guidance to the Admissions and Marketing teams and other supporting team members.
  • Instill strong collaboration with the various internal stakeholders. 

JOB REQUIREMENTS

  • Degree in any field.
  • 5-8 years experience in marketing with experience in admissions in education field.
  • Good communication and interpersonal skills.
  • Good command of English both written and spoken.
  • Expats or non-Malaysians in Johor are encouraged to apply.

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