JOB RESPONSIBILITIES
Develop, implement and manage the Public Relations strategies to develop a robust, and favourable image of the company’s brand and products.
Monitor Public Relations visibility in the market, analyze data to inform decisions, optimize plans and programs.
Creating good press releases related to product key selling point and other positioning messages that provide coverage matches in the product lifecycle stages and support business objectives.
Proactive with the ability to pitch timely stories, interactions and engagements based on industry trends, new products and innovations.
Building long-term relationships with key Tech media, journalists, influencers.
Writing and editing a range of collaterals, from press releases to marketing collaterals to social postings.
Develop and implement Product Public Relations to achieve maximum visibility across different media platforms, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs.
Working closely with the broader marketing team and external agencies to drive the Public Relations efforts.
JOB REQUIREMENTS
Required minimum 6 years working experience in public relations and communication or in a similar role.
Prior experience in Telecommunication or Consumer Electronics industry is preferred.
Passionate about mobile phone industry, familiar with the current market trend.
A demonstrated ability to create results-driven Public Relation and communications content that align with business objectives.
Ability to work collaboratively with various stakeholders and thrive in a fast-paced and dynamic environment.
Strong writing and content generation skill.
Outstanding communication skills – both written and oral, with the ability to communicate with, and adapt to, different communication styles at all levels.
Strong relations with Malaysian media.
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