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PRODUCT PR MANAGER [EL1222-04]

Job title: PRODUCT PR MANAGER [EL1222-04]
Contract type: Permanent
Location: Malaysia
Specialisation: Marketing & Advertising
Industry: Internet / New Media
Salary: 10000.00 - 12000.00
Reference: en-48999
Job Reference: 46005
Contact details: Evon Lai
Contact email: Evon.Lai@jac-recruitment.com
Job published: June 11, 2021 12:53

JOB RESPONSIBILITIES

  • Develop, implement and manage the Public Relations strategies to develop a robust, and favourable image of the company’s brand and products.

  • Monitor Public Relations visibility in the market, analyze data to inform decisions, optimize plans and programs.

  • Creating good press releases related to product key selling point and other positioning messages that provide coverage matches in the product lifecycle stages and support business objectives.

  • Proactive with the ability to pitch timely stories, interactions and engagements based on industry trends, new products and innovations.

  • Building long-term relationships with key Tech media, journalists, influencers.

  • Writing and editing a range of collaterals, from press releases to marketing collaterals to social postings.

  • Develop and implement Product Public Relations to achieve maximum visibility across different media platforms, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs.

  • Working closely with the broader marketing team and external agencies to drive the Public Relations efforts.

JOB REQUIREMENTS

  • Required minimum 6 years working experience in public relations and communication or in a similar role.

  • Prior experience in Telecommunication or Consumer Electronics industry is preferred.

  • Passionate about mobile phone industry, familiar with the current market trend.

  • A demonstrated ability to create results-driven Public Relation and communications content that align with business objectives.

  • Ability to work collaboratively with various stakeholders and thrive in a fast-paced and dynamic environment.

  • Strong writing and content generation skill.

  • Outstanding communication skills – both written and oral, with the ability to communicate with, and adapt to, different communication styles at all levels.

  • Strong relations with Malaysian media.

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