A public listed international company specializing in premium hair and beauty professional products is expanding to Malaysia, and they are looking for a Senior Branding & Marketing Executive to lead and execute their marketing strategy, with a focus on connecting with professional hairdressers and salon owners.
Job Description:
Plan and execute branding & marketing campaigns targeting the hair and beauty industry
Generate creative ideas to boost brand awareness and product visibility among salon professionals
Edit videos and create compelling visual content for social media, product launches, and training
Use AI tools, Illustrator, Photoshop, Canva, and other design apps to create professional content
Coordinate product launch events, salon demos, and professional education sessions
Manage and run social media ads (Meta, TikTok, IG), and update blogs or news on our website
Write impactful ad copy, blog articles, emailers, and forum posts tailored to salon professionals
Stay updated on market trends, competitors, and digital engagement strategies in the beauty space
Key Requirements:
Experienced in content creation and video editing (CapCut, Premiere Pro, etc.)
Tech-savvy and familiar with AI-powered design & writing tools
A natural communicator who can translate brand stories into engaging campaigns
Passionate about the hair & beauty industry and eager to create real impact
Able to work independently and manage multiple projects in a fast-paced environment
Additional Advantage:
Experience in event planning or salon education coordination
Background in B2B marketing or working with beauty professionals
Interest in hair trends, salon tech, and the future of beauty innovation
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#stateKL
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