Company and Job Overview
A leading manufacturing company specializing in advanced construction materials is seeking a Technical Marketing Specialist. The ideal candidate should have both technical knowledge of waterproofing chemicals and cementitious products with digital marketing skills.
Job Responsibilities
Analyze product specifications, features, target markets, and competitors to define key selling points
Develop digital marketing materials (videos, white papers, project references) based on collaboration with technical and sales teams and first-hand site observations
Disseminate technical content via social media and websites, update product information, implement SEO, and run web advertising campaigns within budget
Support online events (webinars) and physical exhibitions, including promoting participation and assisting sales teams during events
Assist Marketing HOD in brand strategy execution and strengthen lead generation through targeted campaigns
Present marketing insights in meetings, share market sentiment with Southeast Asia group companies, and prepare promotional materials and souvenirs
Undertake outstation trips (Malaysia & Singapore) to record product demonstrations and other marketing-related activities for promotional use
Job Requirements
Diploma/ Degree in Marketing & Public Relations, Architecture, Civil
Engineering, Chemistry, Mechanical Engineering, or a related fieldAt least 3 years of marketing experience in the construction materials industry
Possess technical product knowledge (construction waterproofing chemicals or cementitious products preferred) to understand product specifications and application mechanisms
Capable of generating innovative ideas for product usage and marketing strategies to boost sales
Experience in digital content creation (blogs, videos, white papers, etc.) with basic SEO knowledge
Curious, analytical, proactive, and passionate about the product. Acts as a product champion
Willing to travel occasionally within Malaysia and oversea
Applicants should be Malaysian citizens or hold relevant residency status
Interested applicants, feel free to click APPLY NOW
#LI-JACMY
#countrymalaysia